“AVA Creations” is a brand promoted by two organization – M/s AVA and AVA Foundation.
M/s AVA is a for profit organization that manufacture and sells products under brand name “AVA Creations” while AVA Foundation is non profit organization acting as a channel for capacity building, design and development, skills training and infrastructure support on various government schemes on behalf of the producers.
In August, 2017, M/s AVA has started the Community Weaving cum Production Center near Deepor Beel Bird Sanctuary and with the help of AVA Foundation, 37 women weavers were trained to enhance their traditional skills and to imbibe themselves with modern technologies. This initiative help the weavers, who previously depends on forest for their livelihood, to get an alternate source of sustainable income and thereby AVA is impacting their lives and in maintaining ecological and environmental balance.
With every product purchased from M/s AVA, a portion of which directly goes to ‘Corpus Fund’ of AVA Foundation, which later help the foundation to promote the ‘Weavers Producers Company’ – a completely artisans owned enterprise by 1st April, 2020.
The diagram below represents the play of M/s AVA and AVA Foundation in creating the organizations greater goal of establishing the ‘Weavers Producers Company’ – a completely artisans owned enterprise in 2020 and a ‘Handloom City’ in near future.